The Fine Art of Business
I found the perfect image on the internet, but when I downloaded and printed it, it came out all blurry and pixilated. Why?
When images are prepared for the internet, they are saved at a much lower resolution than those that are prepared for print. In order to make an image viewable on your monitor, the resolution of the photo is best set at 72ppi (pixels per inch*). Since higher resolution photos take a longer time to load, setting a photo at 72ppi not only retains the quality, but allows it to load much quicker. To attain the same quality as the image on the screen, the resolution must be set to 300dpi (dots per inch*). For even larger images, like the ones you see on the side of a bus, the resolution is set at 1200dpi.
The image you saved from the internet may look good on your screen, but the resolution is too low to maintain the same quality when printed. For a higher quality image, look for a ‘print ready’ version of the photo.
*Pixels Per Inch (screen resolution) are identical to Dots Per Inch (print resolution)
Enter your next Trade Show with confidence!
I hope it was a great Christmas and Happy New Year for all. Did you know that we, as North Americans are bombarded with over 50,000 messages a day through all forms of media. If you or someone you know is thinking about entering any upcoming tabletop trade shows, here are some tips to make your message stand out:
1. Ensure your space is welcoming to draw in clients
2. Portray a clear and concise message
3. Display just enough to pique the interest of passers-by
4. Ensure your design can be used again at future trade shows
5. Plan early
The Guelph Chamber of Commerce Table-top Trade show is coming April 6th. Contact me today to discuss all the options available to maximize your space and get the best exposure. We've all noticed those who waited until the last minute to throw something together. Plan ahead and enter your next trade show with confidence.
Need Help with your project?
Designers rejoice! Steve Mills Design is offering "Vectorizing Graphics" as a service to you to help with those pesky projects which require this mundane task. Click here if you would like to see the results of my work.